The Mac moves in...

Why are Macbooks, ipods and iphones gaining so much momentum these days? It wasn't too long ago when Apple product consumers were limited to the art crowd. At some point it spilled over to the main stream consumer. It's interesting to watch the progression of a trend or fab. I think their ad campaign is cheese though... specifically their whole PC vs. MAC guys on the white backdrop, cool dude with a not-so cool dude... come on, we're all geeks. Getting into a geek class system is insane and quite pretentious. And not to mention, we're comparing apples (pun intended) and oranges. Apple is a hardware/software package, Micro$oft typically is not. I have to admit, however, that I think this Apple surge will be a long standing mode of operation for technology consumers. This surge is based on good solid design principles with the help of popular culture, and when those two get together, they stick around for a long time. Take the mountain bike crowd for a comparable example...